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Media and the times we live in

Media is everything and anything. Vague right? But it is because that’s the time and place we live in today. From the brands on our shirts, to the first thing some of us check every morning – our emails – it is everywhere. Media is communication, whether that is promoting a brand or calling home that you’ll be late for supper. Thus the definition of media would be then be ‘medium’, it is anything that acts as an intermediary platform to facilitate and deliver messages across.

The millennial generation (1980’s-2000’s) is probably the most exposed generation of media. We cannot have a waking moment without being bombarded by advertisement, having the urge to message our friends, or hearing the latest events happening in the world. As of our generation, we are probably the most associated with digital media – social media. It is what continuously keeps us updated and connected.

With all this interconnectedness, has this brought upon a new business of its own. Because of the high usage of social media and online media, has advertisement companies, software development companies, decided to turn their focus and attention on digital media and less on traditional media (e.g. television, newspapers, magazines, radio – mediums some of us may consider as ‘has run its course’). Cost of distribution of media had dramatically fallen in recent years. It is a lot easier and cheaper to get ones word across when videos, advertisement, written articles, can easily go ‘viral’. Because of this connectedness, it is more convenient for advertisers to develop the image of their brand. And we are the reason because of it. They no longer need to aggressively force upon their brand but instead, if it’s ‘good’, we’ll share, subscribe to it and promote the brand for them. Essentially, they don’t need to spend a cent after the production costs.

With all that said, the definition of media will change once again in the future. Media, I believe, will change as technology advances. It progresses with technology and the definition will continuously be refined. We don’t know what is in store but that is what makes studying and observing media exciting. Whether in the future it’ll be implanted chips in our brain, or the recent wearable technologies like the Google glasses or the Samsung smart watch, will there be new opportunities for ‘media’ to appear.

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