What’s more about Media than one of the largest social media platforms going for its IPO (initial public offering). Yes, Twitter! The social media company is said to be trading in the public markets soon (exact date unknown but expected late 2013 or early 2014). I wonder what changes will be in store for the upcoming months. A public company will be operated much differently than a private one because of investors pressuring them to generate revenue/returns. So perhaps Twitter might start rolling out products that may jeopardize user’s confidence. Maybe Twitter might infringe on user’s privacy for the sake of ad sales, or simply bombarding your twitter feeds with ads right in between your tweets!
I haven’t used Facebook in awhile but I do remember last year they went for their IPO and it was a disaster. Their stock plummeted and people were really worry that Facebook may just be a ‘fashion trend’ if you will. Hopefully Twitter doesn’t go through that disaster.
Just some interesting stats I found from a Bloomberg video:
83% of people age 18-29 uses social media.
500M tweets per day.
Unique Twitter visitors in July alone – 167 MILLION people.
Forecast for 2015 – $627M in MOBILE ad revenue
But if you notice, Twitter has a long way to go in capturing market share. I always thought Twitter was on par with Facebook but the numbers says otherwise. I think people are beginning to trend towards Twitter but perhaps that’s just me and my experience with friends.
Well the good thing about Twitter is that they’ve already began generating mobile ad revenue, whereas Facebook in 2012 during its IPO had zero mobile ad revenue, which really worried investors – especially given how everybody thinks mobile phones are the next generation laptops, desktops, etc; thus making it crucial for investors to that Facebook, Twitter or any social medias begin capitalizing on mobile usage.